All Footages of How I Set Up a Successful Horse Breeding Business & Natural Methodology Horse Farm. The horse business is a tough one, and you better be honest or you won't have a good reputation. As a breeder, you can't succeed if you're just focused on getting the stud fee. I like to look at people's mares and hear what they hope to achieve before I agree to a breeding. Breeding can be an expensive proposition. When we sell a breeding, mare owners need enough information to give them the best