Back in the 90s, Coca-Cola kept things simple instead of going big and flashy. With Aishwarya Rai at the centre, the “Thande Ka Tadka” campaign chose simplicity over shine. Set in everyday, small-town moments, the ad made Coke feel familiar, approachable, and part of daily life. #advertising #marketing #cocacola #aishwaryarai #creatveads #nostalgia | afaqs!
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In 2014, Coca-Cola’s “Chhoti ho ya badi, har khushi mein Coca-Cola” campaign captured peak Bollywood storytelling by turning a simple missed bus into an emotional moment. Casting Deepika Padukone and Farhan Akhtar wasn’t about star power alone—it was about relatability. Directed by Anurag Kashyap, the ad blended realism with warmth, using everyday chaos, chance encounters, and a shared Coke to reflect small-town India’s lived experiences. Backed by Prasoon Joshi’s understated writing and Mikey M
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Mind Blowing Advertising | Marketing on Instagram: "Back when ₹5 could buy happiness in a bottle… Coca-Cola brought India its Chhota Coke with Aamir Khan’s desi swag. A campaign that made Coke pocket-friendly for everyone — from college canteens to bus stops, this was the ad that proved: “Thanda Matlab Coca-Cola!” Who else remembers buying this on their way back from school? 😍 #MindblowingAds #ChotaCoke #AamirKhan #CocaColaIndia #NostalgicAds #AdStory #ThandaMatlabCocaCola #DesiSwag #ThrowbackA
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Pooja Rathi on Instagram: "The iconic 2002 advertising campaign by Coca-Cola India featuring Aamir Khan, who promoted the idea that “thanda” (cold drink) is synonymous with Coca-Cola. It was a highly successful and memorable campaign • • • AdsWithPurpose #MeaningfulMoments #StoriesThatMatter #BeyondTheAd #AdWithImpact #poojaslibrary #NotJustAnAd #ImpactInSeconds #StorytellingWithPurpose #aamirkhan"
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