Demand Gen Report - The Latest B2B Marketing News & Trends
WEBAt the 2024 B2B Marketing Exchange East, Sophia Agustina, CEO & Co-Founder of Gain Relationship, and Margaret Safford, President of Gain Relationship, will host a customer-centricity workshop based on the pair’s “9…. Latest B2B marketing news and trends. We cover new product innovations, capture insights from top industry executives, and ...
Resources - Demand Gen Report
WEBResources. Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing?
Research - Demand Gen Report
WEB2023 Content Preferences Survey Report: Personalized, Data-Backed Content Enables B2B Teams To Fast Track Buyer Enablement, Speed Up Path To Purchase. An adept content marketing strategy is one that is treated as a living document —…. Research.
About Us - Demand Gen Report
WEBAbout Us. Since its launch in 2007, Demand Gen Report (DGR) has served as the publication of record for B2B marketing professionals. Our website, newsletters, and in-depth reports cover the latest product innovations, capture insights from top industry executives, and offer unique insights into demand generation best practices.
Loyalty And Retention Driving Next Generation Of Customer …
WEBMar 13, 2013 · While no one is turning away new business today, the focus is shifting to customer retention and building loyalty, according to speakers at the Automating Customer Lifecycle Management event, which was recently held in New York and sponsored by Eloqua. Andrew Gaffney, Editor of Demand Gen Report, kicked off the meeting with a discussion of the ...
Demandbase Acquires InsideView, DemandMatrix To ... - Demand …
WEBMay 4, 2021 · Less than a year after Demandbase joined forces with Engagio, the company announced it acquired InsideView, a leader in sales and marketing intelligence, and DemandMatrix, a top provider of technographic data and intelligence. Both acquisitions will significantly expand the Demandbase One B2B Go-To-Market Suite, which the company unveiled in November 2020, to provide users with a comprehensive ...
2022 Content Preferences Survey: B2B Buyers Crave Concise, …
WEBWhile content has always been an important part of a strong marketing strategy, it became invaluable during the pandemic. Amidst stay-at-home orders and canceled events, B2B buyers became reliant on online content to stay connected and research potential purchases — and it’s a trend that’s here to stay. According to new …
10 Quotes From ABM Revealed To Make You Rethink Your …
WEBJun 25, 2019 · To help you decide which on-demand session to watch first, we’ve compiled 10 of the top quotes from the event. “Same is lame, which is why ABM works so well. It breaks through the clutter. The more you try to fit in, the more your customers and prospects will tune out. So instead, what I’m asking you to do is give them a story to tell.”.
Cracking The Code Of Sales & Marketing Alignment
WEBLet’s be honest: marketing and sales alignment is a recurring topic of discussion. But recent findings from a study conducted by Demand Gen Report shows that there is a way to align teams and maximize opportunitites. This study shows how roughly 1,000 marketing and sales reps are suffering from misalignment and what could bridge the […]
2022 Demand Generation Benchmark Survey: Marketers …
WEBAs the light at the end of the Covid-19 pandemic tunnel keeps flickering, expectations for driving growth in 2022 are growing — bringing along a push for increased pipeline performance and accountability. Based on insights gathered from the “2022 Demand Generation Benchmark Survey,” marketers are planning to ramp up the support for their demand gen […]