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The wait is finally over: The afaqs! Top 50 Marketing Agencies …
Apr 26, 2023 · In terms of absolute revenue added in 2021-22 over 2020-21, the top three digital agencies were: Media Monks (86.3 crore), Interactive Avenues (Rs 42.2 crore) and Schbang (Rs 38.3 crore). Media ...
Vibhu Agarwal launches Atrangii OTT App With 5 New Shows
Sep 29, 2022 · Within a short span of time the OTT app has got audiences hooked and boasts of 70 percent monthly active users (MAU). To further ramp up its content offering, the platform has announced five new ...
Pilot Pen kicks off solo India trip after ending 40-year ... - afaqs!
Jul 24, 2023 · Pilot Pen kicks off solo India trip after ending 40-year collab with Luxor The new entity plans to position itself as a premium function brand and will invest 12- 13% of its budget on marketing ...
Legrand India's Allzy: A Mass Market Triumph - afaqs!
Oct 5, 2023 · Introduction: Legrand India's retail activation campaign for its newly launched product, Allzy, has garnered significant attention across PAN India. This case study delves into Legrand's strategic ...
Zee Entertainment launches 18 South Asian channels on YouTube …
Mar 21, 2024 · Unveiling the 'Zee Family' package, this partnership introduces a selection of 18 premium channels on the YouTube TV platform, dedicated to captivating the diverse and vibrant South Asian ...
Lahori Zeera fizzes up its pan-India presence with maiden …
May 14, 2024 · A 160ml bottle of Lahori Zeera is priced at Rs 10. The company operates in the fizzy-drink market that is dominated by international behemoths like Coca-Cola and Pepsi and local players like Parle ...
How Wahter is looking to make water bottles an advertising …
Jan 2, 2024 · Wahter, a brand from the Shiva Group portfolio, is taking a step ahead with packaging as an advertising medium. The brand is enabling 80% of the branding space of the water bottles to advertisers ...
The ingredients fueling Zomato's marketing juggernaut - afaqs!
Jan 15, 2024 · Zomato, as per its FY23 annual report, spent Rs 1,227.40 crore on advertisement and sales promotion, up from FY22’s Rs 1,216.80 crore. "I call it ZoMaato," reveals Sahibjeet Singh Sawhney, head ...