Media personality starting a tobacco pouch line, saying Philip Morris's market leader is “not a brand for men”.

Former Fox News personality Tucker Carlson is launching his own nicotine pouch brand after claiming Zyn is run by “humorless, left-wing drones.” Carlson plans to launch the brand, Alp, in November, he told The Wall Street Journal. This comes after he made a strange comment about Zyn back in October – and the company fired back.

The conservative media star said he decided to launch Alp nicotine pouches because Zyn maker Philip Morris couldn’t take a joke.

Start the day smarter. Get all the news you need in your inbox each morning. "I'm embarrassed to say it, it's made by a huge company, huge donors to Kamala Harris, I'm not gonna use that brand anymore,

Tucker Carlson announced the launch of his own brand of nicotine pouches while characterizing Zyn as a Democrat brand made for women.

Former Fox New host Tucker Carlson now has a new job description title— nicotine pouch business owner. The former Fox News host’s company is called Alp Nicotine Pouches (ALP).