After an attempted brand makeover came in for criticism, Jaguar Land Rover now faces a new threat: its Chinese partner wants ...
Chery Automobile Co is preparing to bring its upmarket Jaecoo brand to JLR's home market, where the Chinese carmaker hopes to ...
Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, ...
Though some social media users forecasted only doom and gloom after Jaguar's rebranding, its stock is up in the last week.
Some companies are adopting new logos to signify their electric push. Jaguar, owned by Tata Motors, recently unveiled a new logo and refreshed branding that features a redesigned Leper cat emblem to ...
The JLR Circularity Lab, based at its HQ in Gaydon, brings cross-functional teams together with expert partners and suppliers ...
In 2008, Tata Motors acquired the Jaguar Land Rover businesses from Ford Motor Company for a net consideration of US $2.3 billion. In 2019, Tata Motors launched its first electric car - Nexon EV.
It is easy to throw around the blame. The owner of Vauxhall is now Stellantis, which was formed by Chrysler, Fiat and Peugeot ...
Vauxhall’s planned Luton plant’s closure has been blamed on the government’s plan to force car makers to build more electric ...