Forty years ago, in a time prior to mumble rap, when Raygun was yet to be conceived, a revolution was brewing. Deep in the ...

Says Swatch: “Both the moon and the Earth take approximately 29.5 days to go through all their phases, but in reverse order.

The next chapter in the MoonSwatch collection shifts perspectives and brings something new to the table. Is it enough to get ...

It’s been a good few months since Swatch and OMEGA have released a new MoonSwatch. Introducing the Mission to EarthPhase, a ...

Hamilton Watch chose Lancaster, PA to open its first American store. It's leaning into the brand's legacy as Lancaster was ...

Omega and Swatch's MoonSwatch line of fashion wristwatches may not qualify as haute chronologie or a showcase of the ...

OMEGA x Swatch have joined forces for the thousandth time, creating a new addition to the Bioceramic MoonSwatch collection ...

The Mission To Earthphase MoonSwatch model has an Earth Phase Indicator which offers a fresh take on tracking time.  Read ...

The Zenga Bros (a design team we became familiar with as they built the ramps for the wild Swatch The Nines Waco Surf event ...

A second drop from the “Break Free” collection, as Swatch is calling it, showcases something really special: a watch based on the original artwork given to Swatch and used to create the Modele Avec ...

To my knowledge, no watch has ever featured an earthphase complication before, and Swatch is also claiming it’s the first ...

Ironically, for a watch famous for rocketing out of the atmosphere and getting some steps in on the moon, this new piece puts ...