The Opportunity Score, which appears as a numeric value between 0 and 100, provides advertisers with a quick overview of how ...

The dual-leadership model is expected to guide the agency for the next three years, marking an unprecedented move within ...

Mother’s Day, officially recognised in 1914 began as a quiet tribute led by Anna Jarvis, a day meant for heartfelt letters and shared time, not flowers and fanfare. Over time, however, it has evolved ...

My mother didn’t go to an office or sit in meetings. She didn’t pitch to clients or write about brands like I do. But every day, she ran a full-time operation, our home. Growing up, I didn’t know the ...

Jaguar is reportedly seeking a new advertising partner following significant backlash to its recent rebranding campaign, which aimed to reposition the historic British marque in the luxury electric ...

Meta has announced a slate of new advertising products and creator-focused tools across Instagram, Facebook, and Threads, as part of its presentation at the IAB NewFronts 2025. The developments aim to ...

Sunrise Spices launched a campaign to celebrate Assam’s Bihu festival by bringing together culture, cuisine, and community. The brand tapped into the cultural significance of Bihu to create a ...