Swiggy Instamart took advantage of Falguni Pathak’s cultural status and playful 'invisible' persona to create a buzz-worthy ...

In this article, we discuss the lasting impact of television in advertising. Despite the rise of digital platforms, TV ...

Shedding light on the newly launched ‘Dilfluencers’ campaign, Zee’s CMO Kartik Mahadev talks about the magnetism of TV ...

Asha Kharga of Mahindra opines that while purpose has been a guiding force for brands seeking consumer connections, the ...

Gaurav Arora of Social Panga highlights how D2C brands in India are redefining customer experience by offering convenience, ...

The study shows that media is undeniably seen as a strategic lever to drive business growth by an overwhelming majority of ...

Once recommendations are reset, Instagram’s algorithm will gradually personalise suggestions based on new interactions with ...

The findings, based on the performance of top LinkedIn campaigns over the past year, offer key strategies for engaging with ...

Advertising and marketing folks explore how innovative campaigns are reshaping the print medium in today's digital-first ...

Pooja Manek highlights how feminism of the future relies on men embracing feminist values and encourages advertising to ...

As part of the mandate, Havas Creative India will oversee Eastman’s brand communication strategy from its Gurugram office.

Tanuj Khanna argues that advertising should reflect the evolving, multifaceted nature of masculinity by moving beyond ...