My kids believe all channels equally, and it is my job as a parent to teach them to be critical of what they are being shown.
TV personality Nigel Barker, host of the "Shaken & Stirred" podcast along with fellow beverage industry veteran Philippe Roederer, debut The Barker Company. Read the whole story ...
Verizon wants the Supreme Court to reverse a decision holding an internet service provider liable for copyright infringement by users. Ad Industry Seeks Veto Of California Bill Mandating Browser ...
TV stations, along with other legacy local media such as newspapers, have been in a phase of adaptation to new ways of doing business for a number of years now. But at the same time, much of the ...
I usually resist covering self-serving media trade studies like the TVB's shown here, but I'm calling this one out for a ...
New forecasts point to gains of around 3%, the slowest growth in six years. Read the whole story ...
Meta has updated its Reminder Ad offerings on Instagram via the Marketing API, giving marketers who are creating Reminder Ads in third-party apps the same functionality previously available in Meta ...
The goal of building a culture of creative effectiveness in advertising faces a variety of hurdles, according to a white paper from WARC and the Association of National Advertisers. In addition to ...
The demographics are shifting — which can have a big effect on elections. More than 40 million Gen Zs are now eligible to vote. Paramount’s Vote ’24 campaign encourages young people to vote ...
Social-first agency group Samy Alliance has appointed former Dentsu C-suite executive John Santiago Chief Corporate Development Officer/Americas, based in New York and with a specific focus on M&A.
In June, San Diego-based agency Mindgruve merged with Macarta to form MindgruveMacarta. Now that agency, in a bid to bulk up on commerce capabilities, is merging with Cincinnati-based Icon ...