Shruti S, Associate Professor, TERI, writes how AI in marketing is shifting from pure performance to a more sustainable, ...

SMART Bazaar has introduced a mixed reality experience where their brand ambassador Madhuri Dixit pops up in a life-sized 3D ...

Creativefuel, a meme marketing and digital content agency, has acquired MissMalini, the iconic lifestyle and pop-culture ...

Edelman has announced the elevation of key executives across the India leadership team, corresponding with the firm’s next ...

The member nations have agreed to collaborate on giving voice to traditions and heritage, while promoting creativity in era ...

Actors from across film fraternities converged at WAVES Summit 2025, lauding the initiative with its promise of convergence, ...

Atul Mathur has been appointed the Chief Executive Officer (Academyy of Excellence) at News1India. The news has been shared ...

Speaking to actress Shraddha Kapoor on Day 2 of the WAVES summit, Instagram Head Adam Mosseri called India a global ...

To mark the beginning of this iconic partnership, Harpic will be releasing a new TVC featuring Shah Rukh Khan, “Harpic Hai Na ...

In her new leadership role, Shyam is set to steer Geberit India’s next phase of expansion by driving forward initiatives that ...

The Wire Program - now called BrandLink - will allow advertisers to align with editorial content from trusted publishers and ...

The FMCG giant prioritises marketing muscle amid input cost volatility, eyes strong returns from premium and digital-first ...