Disconnected teams dilute marketing ROI. CMOs can unite digital, field and SDRs through IDG to build a high-impact, ...

AI-powered RCS Messaging Platform delivers interactive, conversational fan experience across Verizon, T-Mobile and AT&T networks Strategic partnership represents the first time a business has deployed ...

Leading enterprise firms and SaaS providers now recognize that measuring CX requires a 360° lens and real-time insight. They ...

Businesses are increasingly integrating advanced technologies to transform their operations and unify their communications ...

New ‘Flex Credits’ pricing model enables businesses to scale AI-powered digital labor to every employee, department, and process SAN FRANCISCO--(BUSINESS WIRE)--Salesforce (NYSE: CRM), the global ...

Combined technology and expertise will support clients with a deeper, data-driven understanding of their customers—delivering personalized insights that drive innovation and growth.

When service quality, tone or responsiveness varies between a brand’s app, its store, and its contact center, trust erodes ...

CMOs face rising ROI pressure, tech skill gaps and AI disruption. Here's what 500+ marketing leaders revealed in our 2025 State of the CMO Report.

CMSWire’s State of Digital Customer Experience 2025 report unpacked: real ROI drivers behind AI, personalization and customer ...

Forecast marketing outcomes with accuracy, and these predictive models and tools turn raw data into actionable insights.

Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time.

Why B2B marketers need to prioritize customer loyalty and retention alongside new business to sustain revenue growth in a ...