Chinese-developed mobile apps are increasingly gaining global market share. Think TikTok, Shein, and Temu to name just a few.

The majority of brands plan to carry out an agency review in the next 12 months, with almost half set to appraise their ...

Other companies that have shared plans to scale back ERGs along with DEI initiatives include Ford and John Deere. The ...

Newstalgia is also certainly top of the UK’s musical pops right now: Sabrina Carpenter’s hit formula, with the likes of ...

The cosmetics brand unveiled its Eyes. Lips. Face. Fandom campaign today starring Emily in Paris star Lucien Laviscount and ...

Companies have found relative success in advertising campaigns that play on running jokes from consumers; for example, CeraVe Skincare’s 2024 Super Bowl advertisement that featured actor Michael Cera.

Papa Johns has launched an online Christmas campaign through Bicycle Studio, the creative arm of Bicycle London. The campaign ...

Sam Kelly, managing partner and global chief marketing officer at AKQA, has left his role. Kelly has spent close to 17 years ...

YouTube has unveiled new options for brands to reach consumers through YouTube Shorts. At a YouTube Ads event this week, the ...

WPP first bought a 49.9% stake in The & Partnership in 2007. The network moved to a majority holding in 2019 after buying ...

Marketing agency Oliver has teamed up with easyJet to form an in-house agency for the airline called Parasol Studio. Oliver ...

MediaSense has run some of the biggest global media agency pitches, including for Amazon and Unilever, while R3 has managed ...