In a detailed review carried out by the Advertising Standards Council of India (ASCI) between April and September 2024, 98% ...

Will Streambox's Dor subscription-based TV service, that aims to unify content across OTT platforms and live TV channels, ...

Telecom company Vi announced a significant milestone as part of its latest ‘Be someone’s we’ campaign—the completion of its ...

Decision on if Google would be held accountable and face consequences might not come before Q1 2025, according to Judge ...

Response India, a Kolkata-based advertising agency, has unveiled a public awareness campaign, 'Rolling Heritage, Moving ...

With its user-base growing rapidly, will this decentralised platform shake the dominance of giants like X, while redefining ...

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake ...

Articles written by Rahul Mandal ...

Agencies tackle the capital’s smog crisis with hybrid and digital strategies to ensure business continuity during peak ...

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval.

With revenues at INR 624.6 crore in FY23, the Japanese apparel company is focusing on personalised and digital marketing push ...