The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG ...

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Earlier this year, FCB/SIX India made several other senior appointments to support its growth plans. In March, Chinmay ...

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The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.

Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its ...

The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.

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Rakesh Thukral will succeed Warren Fernandez as CEO for Edelman’s operations in Asia Pacific (APAC). Fernandez will be stepping down from the role to pursue a new opportunity and will remain with the ...

A 2021 study published in the Journal of Nutritional Science highlighted a critical prevalence of vitamin deficiencies across ...

It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive ...