The Michigan Wolverine's NIL Collective is receiving help from an unlikely source as they work to open a merch store.

The biggest news in college football this week was the NIL-influenced flip of star high school quarterback Bryce Underwood.

The commitment of Bryce Underwood, the five-star quarterback who's the nation's No. 1 recruit, changes the outlook for ...

Michigan football made waves on Thursday night after flipping five-star Belleville (Mich.) quarterback Bryce Underwood, the ...

Belleville (Mich.) five-star quarterback Bryce Underwood has flipped his commitment from the LSU Tigers to the Michigan ...

After landing five-star QB Bryce Underwood, the Wolverines are leveraging their NIL firepower to pursue several elite flips, ...

Dave Portnoy is telling his side of the story. The Barstool Sports founder went on the brand's "College Football Show" and ...

ANN ARBOR, Mich. — Michigan coach Sherrone Moore wants to hear from the doctors, but apparently, they’ve already spoken.

On Tuesday, the man who set the wheels in motion for Michigan to become a major player in the NIL (Name, Image and Likeness) ...

The commitment of Bryce Underwood, the Belleville QB who's the nation's No. 1 recruit, changes the trajectory of Michigan ...

Bryce Underwood's commitment provides optimism for Michigan's future. But there's still work to do for Moore and the ...

In an era where universities are now asking donors for money to pay players, a group at Mississippi State is asking for ...