Super Bowl, Michelob Ultra

Super Bowl updates—Michelob Ultra is a winner, Google goes local (and national) and McConaughey is everywhere
There will be no shortage of Super Bowl ad rankings and metrics in the coming days, especially the day after the game, when we’ll be drowning in hot takes. To get an early read on who might be winning so far, Ad Age reached out to global creative effectiveness platform Daivid, whose leaders include longtime ad researcher Peter Daboll.
What's The Song In Michelob Ultra's 'The Ultra Hustle' 2025 Super Bowl Commercial?
The song in Michelob Ultra's new Super Bowl ad is just about perfect for the scam that Willem Dafoe and Catherine O'Hara pull off.
Willem Dafoe and Catherine O’Hara Are Pickleball Hustlers in Michelob Ultra’s Super Bowl Ad
Busch brand is betting that some "friendly competition" and big stars will help it stand out on the most crowded advertising day of the year.
Willem Dafoe takes to the pickleball court for Super Bowl commercial for Michelob Ultra
The Appleton native and four-time Oscar nominee teams up with Catherine O'Hara in a humorous spot that'll be airing during Super Bowl LIX.
Willem Dafoe, Catherine O'Hara Help Michelob Ultra With Super Bowl Kickoff
Michelob Ultra, the beer that likes to strike alliances with sports and athletes, will use Super Bowl LIX to get back into its game. An advertising appearance during Fox’s February 9 broadcast of the Big Game will help the brand kick off a year of sports sponsorships that will likely include the Ryder Cup,
Willem Dafoe and Catherine O’Hara Play Pickleball Against Pro-Athletes in Michelob Ultra’s Super Bowl 2025 Ad — See a First Look
Willem Dafoe, Catherine O’Hara, Sabrina Ionescu, Randy Moss and Ryan Crouser face off on the courts in Michelob Ultra's Super Bowl spot
Willem Dafoe and Catherine O'Hara hustle pro athletes on the pickleball court in Michelob Ultra's Super Bowl spot
NFL legend Randy Moss, Olympic gold medalist Ryan Crouser and WNBA superstar Sabrina Ionescu make cameos in the Super Bowl ad.
Watch Michelob Ultra’s Super Bowl ad starring Willem Dafoe and Catherine O’Hara as pickleball hustlers
Michelob Ultra’s Super Bowl ad features surprising pickleball legends Willem Dafoe and Catherine O’Hara touting its new “Play for an Ultra” platform.
Catherine O'Hara, Willem Dafoe talk pickleball, comedy and Michelob Ultra's Super Bowl ad
Catherine O'Hara and Willem Dafoe chat with USA TODAY's Ralphie Aversa on the set of their new Super Bowl commercial with Michelob Ultra.
Sabrina Ionescu and Randy Moss Praise Each Other’s ‘Greatness’ While Filming Michelob Ultra Super Bowl Ad (Exclusive)
Sabrina Ionescu and Randy Moss spoke exclusively to PEOPLE on set of their Michelob Ultra Super Bowl ad where the NFL icon ...
Catherine O'Hara disagrees with her “Home Alone” director on what the McCallisters did for work (exclusive)
The "Schitt's Creek" actress behind Kate McCallister tells EW a different theory as to those mannequins in their home.