Macy’s Thanksgiving Day Parade took place in 2024 — though it was then called Macy’s Christmas Parade. The highly-anticipated holiday tradition has stuck around for a century, with the official centennial coming up in 2027 due to the years it was on hiatus during World War 2.

The 98th Annual Macy’s Thanksgiving Day Parade is set to get underway Thursday morning in Manhattan as the nation tunes into the premiere Turkey Day event. The Macy’s Thanksgiving Day parade — two years away from its 100th birthday — this year will feature 17 giant character balloons,

Macy's Thanksgiving Day Parade' The 98th Macy's Thanksgiving Day Parade will feature performances from Jennifer Hudson, Kylie Minogue, and Billy Porter. Cynthia Erivo (Wicked) will also appear in the parade.

The first Macy's Thanksgiving Day Parade took place in November 1924. Take a look at photos showing how it's evolved over the last 100 years.

Aside from football, another Thanksgiving television staple for families across the U.S. is the Macy’s Thanksgiving Day Parade.

The Macy's Thanksgiving Day Parade takes to the streets of New York City Thursday. Here's when it starts, how long it lasts and where it's streaming.