Louis Vuitton and Formula 1 have formed an unexpected alliance, and some fans can’t seem to wrap their heads around it.

Luxury is hitting the fast lane in a major way. Louis Vuitton, the iconic fashion house beloved for its monogrammed masterpieces, just announced a groundbreaking 10-year partnership with Formula 1®, marking one of the most significant fashion-meets-motorsport collaborations in recent history.

If you thought Formula 1 fashion was good before, today's news is proof that the pinnacle of motorsport's sartorial endeavors are only just getting started. Nearly four years after Louis Vuitton first entered the world of motorsport when it debuted a Trophy Trunk for the Monaco Grand Prix in 2021,

The French fashion house has inked a 10-year partnership with the racing juggernaut Formula 1, becoming an official partner of the motorsport and the Title Partner of the Formula 1 Louis Vuitton Australian Grand Prix 2025.

Luxury fashion house Louis Vuitton has joined Formula One as global partner and the title partner of the 2025 season opener Australian Grand Prix, F1 said in a statement on Thursday. This year's race in Melbourne on March 16 will be officially named Louis Vuitton Australian Grand Prix.

One of the most recognisable luxury brands in the world, the famous French fashion house will be the title partner of this year’s Australian GP at Albert Park.

Kicking off the historic 10-year partnership as the Title Partner of the F1 Louis Vuitton Australian Grand Prix 2025.

Louis Vuitton will be title sponsor of Formula One's season-opening Australian Grand Prix in Melbourne in March, the sport announced on Thursday.

French brand Louis Vuitton partners with Australian GP , signing 10-year global partnership deal starting this year - Anadolu Ajansı

This comes as part of an overall, wider tie-up between F1 and LVMH, which was announced in early October and runs through 2034. Louis Vuitton has also become an official F1 partne