There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...

Jaguar is spelled JaGUar in what appears to me to be a blatant rip off of those posh, one-pot desserts with an umlaut that ...

Jaguar’s bold rebrand introduces a new logo and marketing strategy—but critics question if the automaker is losing sight of ...

Media outlets endured an hour of marketing waffle, during which they were introduced to the company’s bizarre new logo and branding, as well as the concept set to debut on December 2 ...

So yes, Jaguar’s rebrand is a stroke of genius. Millions of people saw it. It just happened on the wrong planet, at the wrong time, with the wrong message. Is there any hope left for the brand? Not if ...

A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a ...

The car world is buzzing after Jaguar's dramatic shift in branding, leaving behind its roaring, heritage-rich logo for a ...

Earlier this week, Jaguar announced a rebranding that has been slammed by social media users and critics as "woke" and ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

What did you expect? Honestly, think about Jaguar's controversial recent rebrand, and ask yourself how it could've gone any ...