The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026.The new logo is produced in a ...
Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...
New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...
Jaguar’s bold rebrand introduces a new logo and marketing strategy—but critics question if the automaker is losing sight of ...
A luxury classic car, owned until recently by Madonna, has failed to sell at auction. The Queen of Pop purchased the rare ...
Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...
A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a ...
Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...