Jaguar’s upcoming electric vehicle (EV), the 'Design Vision Concept', will debut at Miami Art Week on December 2. The car ...

Audi has announced the launch of a new premium sub-brand exclusive for China which axes the well-known four ring logo first ...

After Jaguar, Audi has seemed to take off their iconic logo from their newly launched electric car in China. What is going on ...

Until very recently, Jaguar stood for timeless British elegance. Then the company released a 30-second rebranding film that ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

The rebranded logo features a minimalistic and sleek visual identity revealed at Miami Art Week. Jaguar stated that they’re ...

Critics of luxury carmaker Jaguar's rebrand are more concerned by imaginary 'wokeism' than its survival as a business, writes ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...

A spate of iconic rebrands in recent weeks have left some people reeling in a consumerist society where what we buy says a ...

The boss of luxury car-marker Jaguar has blasted comments that spouted “vile hatred and intolerance” over its rebrand.