A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

Rawdon Glover, managing director of the Indian-owned firm, denied the rebrand exercise was meant to be a 'woke' statement.

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...

The Jaguar rebranding debacle is a classic example of Oscar Wilde’s old adage about people knowing the price of everything ...

X and Tesla owner Elon Musk commented on X “Do you make cars” on Jaguar’s new rebranding ad. Jaguar responded to this with "Yes. We'd love to show you. Join us for a cuppa in Miami on 2nd December?

The Jaguar rebrand has been dreadfully misconceived. The fatal mistake? Throwing away their heritage, writes .

The brand’s new, modernist logo then appears on screen. On X (formerly Twitter), numerous viewers mocked the advert, pointing ...

If it was to develop an entire range of electric cars, the amortised cost of design ... for the entire house of cards to fall ...

Jaguar’s managing director, Rawdon Glover, has expressed disappointment at the "vile hatred and intolerance" sparked by the ...

They have abandoned their “golf club” loyalists for an international consumer base – no matter how it looks to Nigel Farage.