Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

Jaguar's boss called out critics of its latest video advertisement for their "vile hatred" and "intolerance." The brand needs ...

A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a ...

The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.

The rebrand has baffled fans and experts, and has prompted replies from the likes of Tesla CEO Elon Musk. "Do you sell cars?" ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

I probably shouldn’t be surprised that the likes of Elon Musk have pejoratively called the spot woke, presumably because ...

Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...