A promotional video for a rebrand of Jaguar is being criticized online for showing models in brightly colored outfits — and ...

The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch ...

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

Jaguar "Copy Nothing" Rebrand and Logo Change refers to a November 2024 rebranding campaign by British car manufacturer ...

Hey, Jaguar is coming up with a new rebrand with their “Copy Nothing” ad that has gone viral, mostly because it’s very ...

The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.

As Jaguar wraps up production of its last models before its big rebrand, the automaker has debuted a new look and a new ethos ...

Jaguar’s brand image since 1982, the silhouette of a mid-leap feline, is now facing the opposite direction, into the fireless ...

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...