There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

British automaker Jaguar, under Tata Motors, is going all-electric with a fresh logo, branding, and three new EVs by 2026.

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

The Jaguar rebranding debacle is a classic example of Oscar Wilde’s old adage about people knowing the price of everything ...

Rawdon Glover, managing director of the Indian-owned firm, denied the rebrand exercise was meant to be a 'woke' statement.

The brand’s new, modernist logo then appears on screen. On X (formerly Twitter), numerous viewers mocked the advert, pointing ...

A 30-second clip posted on the luxury car brand's X account prompted criticism after it featured models posing in bright ...

Jaguar announced its new logo on X on November 19, 2024. It immediately drew he attention of users and Elon Musk , who ...

The Jaguar rebrand has been dreadfully misconceived. The fatal mistake? Throwing away their heritage, writes .

Media outlets endured an hour of marketing waffle, during which they were introduced to the company’s bizarre new logo and branding, as well as the concept set to debut on December 2 ...

No sirree. The Le Mans-winning Jaguar C-type, the XJ V12, the XK120, the Mark II, the XJ6 and, by some way, the E-Type… these are the cars that enriched our lives. But there’s also the new logo, and ...