Jaguar pounces on new logo and ‘delete ordinary’ slogan
Car giant Jaguar has unveiled a new logo and a rebranded range of electric cars alongside marketing slogans such as “delete ordinary”, “live vivid” and “copy nothing”.The new logo features the British vehicle maker’s name written as JaGUar – a “seamlessly blended upper and lower case characters in visual harmony”,
Jaguar unveils new logo and look as it prepares its electric future
The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026.The new logo is produced in a bespoke font and the car maker says its "geometric form" has combines "upper and lower case characters in visual harmony.
Why Fans Aren’t Happy With Jaguar’s New Logo
Jaguar‘s new logo has stirred conversations on the internet as individuals continue to express their disappointment with the redesign. The British company recently ditched its silver roaring big cat logo and went for a seemingly more minimalistic look instead.
Jaguar's Cringeworthy Rebrand Forgets That The Logo Was Never The Problem
Jaguar surprised us with a new logo and a brash new mission statement, but can fonts and buzzwords distract from the big problem the automaker still faces?
Jaguar "Copy Nothing" Rebrand and Logo Change
Jaguar "Copy Nothing" Rebrand and Logo Change refers to a November 2024 rebranding campaign by British car manufacturer Jaguar. The campaign, which launche
Jaguar Goes the Other Way, 'Leaper' Logo Changes Its Bearing Into the Electric Age
Jaguar’s brand image since 1982, the silhouette of a mid-leap feline, is now facing the opposite direction, into the fireless stage of motoring
People raging after seeing what Jaguar has updated its logo to
The brand's new logo is now written as JaGUar to ' seamlessly blended upper and lower case characters in visual harmony', the car company said as per The Independent, with the big cat noticeably missing. The iconic growler badge has also been replaced with a monogram of the J and R.
'Trust and reserve judgement' on rebrand, says Jaguar
In the 1960s, Jaguar launched the E-Type and XJ which have come to be known among some of the most iconic cars of all time. Now the company is trying to do the same again by unvei
Why Jaguar’s Rebranding Is a Great Leadership Example of What Not to Do
The luxury car maker unveiled a confusing, if dramatic, image overhaul, at a press event described as being like a ‘hallucinogenic sci-fi movie.’
Phone brand Nothing teases Jaguar’s ‘Copy Nothing’ rebrand
London-based phone company Nothing is getting a big awareness boost after making fun of Jaguar’s widely criticized new look.
What Executives Can Learn From Jaguar’s New Rebranding Campaign
Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the campaigns can have the opposite results.
Radical Jaguar rebrand and new logo sparks ire online
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...
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Jaguar's new logo and weird ad gets ripped by everyone
A photo taken on February 6, 2013 shows the "Jaguar" emblem on ... The elite, sleek cars that everyone thinks are cool?
Jaguar Logo Drama: Design Boss Denies “Sniffing The White Stuff” During Rebrand
Media outlets endured an hour of marketing waffle, during which they were introduced to the company’s bizarre new logo and branding, as well as the concept set to debut on December 2 ...
Jaguar boss speaks out after backlash to the car brand's latest ad campaign — which didn't include any cars
Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...
Jaguar rebrand turns heads as company enters new era with ‘Copy Nothing’ ethos
Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.
Jaguar’s new logo and branding marking a new era in the luxury electric vehicle market
British automaker Jaguar, under Tata Motors, is going all-electric with a fresh logo, branding, and three new EVs by 2026.