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Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and claimed the brand had gone “woke.”
Jaguar Boss Defends Rebrand, Calls Reaction 'Vile Hatred'
"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response to accusations of "going woke."
Jaguar managing director defends rebrand, accuses critics of 'hatred and intolerance'
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to be send a "woke" message.
Jaguar managing director defends company after rebrand sparks confusion
The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial rebranding decision.
5d
Jaguar boss speaks out after backlash to the car brand's latest ad campaign — which didn't include any cars
Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...
Direct Marketing News
1d
Jaguar rebranding faces backlash over diversity
As Jaguar prepares to introduce its new all-electric models starting in 2026, the success of its bold rebranding strategy ...
Opinion
1d
Opinion
Jaguar probably doesn’t care about the branding backlash, it might even welcome it
Love’s Steve Pearce is no stranger to luxury clients or Jaguar, which he worked with for eight years. Legacy could only take ...
2d
Jaguar Rebrand Is Absolute Genius—Here’s Why
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
IJR
6d
‘Bud Light 2.0’: Jaguar Faces Backlash Over Ad
But after the luxury car brand released a new promotional video on Tuesday, some are calling it “Bud Light 2.0,” per Fox ...
8d
on MSN
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...
6d
on MSN
Pro-family Volvo ad celebrated on social media following Jaguar rebrand backlash
A new ad by Volvo is being hailed on social media for its pro-family message after Jaguar set off a social media firestorm ...
7d
on MSN
Jaguar Sees Rebranding Backlash After Rolling Out Divisive, Abstract New Campaign
Jaguar is hoping to revitalize a slump in sales with a reimagined new rebrand, but after unveiling its new campaign and logo ...
6d
on MSN
Jaguar backlash grows as it offers glimpse of ‘air conditioner’ electric car
Jaguar has offered a glimpse of its “polarising” new electric car after attracting ridicule for its controversial rebrand.
2h
on MSN
Ferrari's Diversity Push Sparks Conservative Backlash: 'Pathetic Move'
Ferrari is facing criticism over its decision to sign up to a diversity and inclusion charter led by F1's champion driver Lewis Hamilton. "We proudly reaffirm our commitment to equality, equity, and ...
Dezeen on MSN
8h
"The future Jaguar is offering feels baffling rather than visionary"
After Jaguar's unveiling of its bold new identity was met with a major backlash online, Sophie Tolhurst analyses the rebrand.
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