WPP is deepening its artificial intelligence toolset and making a strategic move into generative AI with a stake in Stability ...

Prime Video has slated the debut of First to the Finish, a docuseries following the 2024 Mazda MX-5 Cup Championship, for March 25.

The History Channel is doubling down on stars in its docuseries. The A+E Global Media-owned cable network has ordered a slew ...

Valueleaf Group, a digital technology company, has appointed Nitin Goswami as Senior Vice President of Media Strategy. This ...

UK shoppers increasingly buy luxury fashion via social media, with 27% purchasing directly through platforms like TikTok and ...

T he Mazda MX-5 Cup Championship is a spec racing series built around the Japanese automaker’s legendary MX-5 roadster. The ...

Electronic Arts has appointed GroupM as its global media agency following a competitive review managed by ID Comms. GroupM’s ...

Electronic Arts, the digital entertainment giant whose video game franchises include Madden NFL,The Sims, Need for Speed and ...

Organic revenue declines were steeper than expected in 2024 amid weakness in markets like China and the loss of some major ...

Brian Lesser, global chief executive of GroupM, laid out his five-point strategy for the media arm during WPP’s annual ...

From sophisticated targeting in connected TV to AI-driven predictive models that anticipate audience behavior, the ... Read ...

Advertiser WPP is short on good news for investors. In a best-case scenario, CEO Mark Read reckons the $9 billion UK firm can ...