Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...

Jaguar announced today a bold new approach to their brand image that focuses on Exuberant Modernism, a concept they describe ...

This week on Dezeen, British car brand Jaguar unveiled a rebrand to mark the company's move to electric-only cars. The car ...

Questionable aesthetics aside, whatever genius came up with Jaguar’s new look deserves a promotion. On December 2, 2024, Jaguar will debut its latest concept car in Miami and the eyes of the world ...

This week Jaguar unveiled its forthcoming rebrand to accompany its push toward all-electric vehicle manufacturing. The auto ...

It also includes the phrases “break moulds” and “create exuberant”. Mr Glover told the Financial ... describes a new logo for ...

Following a polarizing rebranding announcement, Jaguar teased their upcoming concept car. We take a look at how its styling ...

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

But after the luxury car brand released a new promotional video on Tuesday, some are calling it “Bud Light 2.0,” per Fox ...

“New Jaguar is a brand built around Exuberant Modernism,” McGovern said. “It is imaginative, bold and artistic at every ...

The all-in bet on full electrification has yielded a complete rebranding, new logos, and a sleek concept that will break ...

The Jaguar rebrand has led to considerable controversy over the new direction but its full impact will not be evident for a ...