Jaguar announced today a bold new approach to their brand image that focuses on Exuberant Modernism, a concept they describe as "a creative philosophy that defines all aspects of the new Jaguar ...

Through Jaguar’s “Exuberant Modernism” rebranding strategy, the brand signals to buyers that the time has come for its beloved combustion-powered brutes to die.

After a brief “hiatus,” Jaguar will push “Exuberant Modernism,” charge twice as much for its cars, and wants an audience that is passionate about art. By Tom Murphy Published: Nov 19, 2024 ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Jaguar unveiled a new brand identity rooted in ...

New Jaguar is a brand built around Exuberant Modernism. It is imaginative, bold and artistic at every touchpoint. It is unique and fearless," McGovern said in the release.

According to a press release from Jaguar, its “transformation is defined by Exuberant Modernism, a creative philosophy that underpins all aspects of the new Jaguar brand world.” “Jaguar has ...

The revamped Jag brand is built on its “Exuberant Modernism,” a new creative design theme that will define all upcoming vehicles bearing the iconic badge.

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Each, he says, will have its own unique interpretation of modern luxury - Range Rover's is refined modernism, Defender's brutalist modernism, Discovery's eclectic modernism, and Jaguar's exuberant ...

Jaguar is introducing its exuberant modernism design aesthetic at Miami Art Week to an audience of dealers, advisors and curators. Galleries spread over two spaces at the event will offer further ...

According to a press release from Jaguar, its “transformation is defined by Exuberant Modernism, a creative philosophy that underpins all aspects of the new Jaguar brand world.” ...