An internal launch signals to your people that their opinions matter, and it turns a major brand shift from something that’s ...

Gap Inc. is still in the early innings of a brand overhaul under Chief Executive Richard Dickson, but the early signs suggest ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

Volkswagen sees no chance of avoiding layoffs and plant closures in order to cut 4 billion euros ($4.2 billion) in costs, the ...

Customers flock to Costco to collect all manner of Kirkland Signature goods, and at the top of many grocery lists is the ...

The Duke and Duchess of Sussex are reportedly in the midst of a professional separation, with reports suggesting that their ...

Some businesses got a revenue boost of up to 600 percent when the Eras Tour came to town. Here’s how your brand can benefit ...

London-based phone company Nothing is getting a big awareness boost after making fun of Jaguar’s widely criticized new look.

Founded by two sisters and North Carolina natives in 2020, the company is transforming a space at a popular shopping ...

Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...

The Jeep Gladiator was unveiled to great fanfare by then-owner Fiat Chrysler in 2018, the first pickup model for the hot ...