People tend to keep phones longer than they used to, though, and anyone upgrading to the S25 from an Android phone released more than a couple of years ago won't mind that, visually, it looks like Samsung's released the same phone three years in a row. Next to a modern Google or OnePlus phone, though, the Galaxy S25 looks awfully basic.

Over a year since it dipped into generative artificial intelligence, Samsung’s Galaxy S-series phones are now the vanguard for its gen-AI features. This year, we’re getting even deeper hooks into Google’s Gemini AI assistant and more built-in software tricks than ever before.

On the surface, it looks like Samsung did the bare minimum to release a new flagship phone. However, once you spend time with the Galaxy S25 Ultra, you'll