If you’re on the market for a Kindle, Fire TV device or Echo speaker, Amazon Prime Day is basically Black Friday for you. Prime Day deals on those devices are typically the same (or very close to) the prices we see at the end of the year near the holidays.

This year also brings a shiny new shopping feature: “Today’s Big Deals”—a daily, themed drop of limited-time offers from top brands like Samsung, Kiehl’s, and Levi’s, launching at midnight and available while supplies last.

From OLED TVs and laptops to headphones and smart home devices, Best Buy's Black Friday in July is a sale you don't want to miss. Keep scrolling to check out my favorite deals. For more savings, see our Best Buy coupon codes, and stay tuned to our Prime Day deals live blog for the best deals as they come in.