Moving forward, new-arrival merchandise will now feature the Hornets ™ private-label branding. For early sales, click here or ...

Amid renewed investment by grocers in their store-branded offerings, studies show many shoppers no longer see store brands as ...

The Freshness Guaranteed Pumpkin Cake Roll is officially back in Walmart stores now. Typically, you can find it through the ...

Delaware State University launches its own private label merchandise, with sales supporting student scholarships.

Store brands have evolved from inferior generic alternatives into private-label offerings that can compete with name brands ...

From cookies to cheesecakes, shoppers can't get enough of these indulgent baked goods from America's leading grocery retailer ...

Amazon, taking a page from Target and Walmart, has launched a private-label food brand as households remain constrained by the high cost of goods. The announcement of Amazon Saver comes after ...

The packaging for the new Amazon Saver private-label ... aims to offer more products at a lower prices across its entire retail business. It is battling the likes of Walmart and Target, which ...

to own and distribute a clothing line and private label brand of merchandise. Starting this week, select DSU apparel and items will be available on Amazon Marketplace, Walmart.com and online ...