To conduct the poll, Rover surveyed 1,000 pet parents across 4 generations: Baby Boomers, Gen X, Millennials, and Gen Z.

With pets regarded as a member of the family, ‘parents’ aren’t willing to forsake spending on premium, natural or branded pet foods, even in times when money is tight.

Mikayla Zaglaniczny was due to see a friend after taking Sawyer to daycare, but she pushed her plans back to watch the live ...

The more expensive foods usually contain extra oils, including salmon oil, and fatty acids that help a pet’s coat as well as ...

This vicious and baseless lie has gone viral, feeding into the worst kinds of stereotypes and misinformation, writes Numa St.

The health benefits of owning a pet include resistance to diseases and allergies, increased hearth health, lower stress, and ...

We'll dive into the basics of non-ruminant digestion and nutrition so you can optimize your animals' health, growth rates, ...

The Petlibro Automatic Cat Feeder allows one PEOPLE shopping writer to set consistent, pre-portioned feedings for her pet.

Bred and reared for the meat industry, most domestic ducks can’t fly because their bodies are oversized and their wings are too small.

According to PetMD, kittens need to be fed frequently, but in small portions. In their first few months of life, feeding them ...

A deep look into exploitation within the nation's multi-billion dollar pet industry, from the unregulated pipeline of puppies and other animals imported to California, to lax oversight that enables ...

Officials with Feeding America, Kentucky’s Heartland and Aetna Better Health of Kentucky have announced a groundbreaking $250 ...