Rutgers men's basketball stars Ace Bailey and Dylan Harper on Thursday signed a name, image and likeness (NIL) endorsement ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Hines has agreed to a multi-year NIL deal with Jordan Brand. Bella is the only active high school player to have an NIL Deal ...

Nike has released many Kobe Bryant kicks and continues to honour the basketball player's legacy by releasing yet another colourway, the Nike Kobe 9 EM Protro "Gift of Mamba.

Sabrina Ionescu‘s victory lap took her to Nike World Headquarters Wednesday, and the Swoosh commemorated her first WNBA ...

The 26-year-old basketball star, whose Sabrina 2 WNBA Finals sneakers just released, received the coolest gift from Nike for ...

Nike honors Kobe Bryants legacy with the Kobe 8 Protro Team Bank Collection, featuring team-ready colorways launching 8. Simultaneously, Nike introduces the Air Zoom Upturn SC, a sub-$100 sneaker ...

After years of sporadic releases in limited quantities, Nike has finally begun to follow through on its promise of increasing ...

arranged with Nike to provide Bueckers and the entire UConn team with exclusive Kobe 8 sneakers ahead of their Sweet 16 appearance. Iowa and LSU also received the shoes as a symbol of Kobe and Gigi’s ...

Houston Rockets rookie Reed Sheppard — selected third overall in the 2024 NBA (National Basketball Association) Draft — recently signed a multi-year apparel and footwear deal with the popular ...

Snoop Dogg, a known Los Angeles Lakers fan, recently claimed to own a shoe worn by Kobe Bryant during his famous 81-point ...

The shoe Snoop had on display was a pair of Nike Kobe AD Mids, which weren't released until 2017 ... "I was known for rap he ...