BrandMatch is a generative AI-powered contextual targeting tool developed by NYT that came out of beta over the summer.

The two sides made their final cases to a federal judge Monday in a trial over the tech giant’s dominance in technology that ...

The interior designer Kelly Wearstler, whose personal style is as considered as the spaces she fashions, said burgundy was ...

The ruling by a federal judge, Leonie Brinkema, in an antitrust case over Google’s advertising technology could add to the ...

For decades, the ads have been reliably quirky, surprisingly effective and, well, very Vermont. Nowadays, Seven Days has a ...

The New York Times independently verified the research, examining all of the videos identified by Media Matters and determining whether YouTube placed ads or fact-check labels on them. From May ...

As AI tools disrupt the digital news ecosystem, publishers face challenges in safeguarding their content and revenue. With ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

The holiday shopping season is about to reach full speed with Black Friday, which kicks off the post-Thanksgiving retail rush later this week. The annual sales event no longer creates ...

But in the politics of abortion, the arguments and almost all of the ads focus on the other end ... Haiyun Jiang for The New York Times Both sides play to emotion and ambivalence: Polls show ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...