One of America’s largest toy makers says it is negotiating with suppliers and considering design changes ahead of potential ...

Mattel is bringing one of Hasbro’s most iconic properties to its MEGA Construx line with the release of the G.I. JOE Skystriker XP-14F vs. COBRA H.I.S.S. building set, which features the two iconic ...

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

To celebrate Native American Heritage Month, Mattel is releasing a new Inspiring Women doll in the likeness of Maria ...

A toy industry veteran, she has extensive experience managing businesses and building brands across Europe, Asia, and North America, leading high-performing teams at notable multi-national ...

Three toys have joined the ranks of some of our favorites in the National Toy Hall of Fame. Here's which ones won the ...

PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

The toy company Mattel is facing blowback after consumers noticed the packaging for dolls designed to look like characters ...

The toy's packaging features a link to an adult website and ... Its marketing campaign featured collaborations with multiple brands outside of Mattel, including Stanley, Crocs, and H&M. No one ...

Yes, one of the world’s top toy companies “accidentally” listed a porn site instead of a movie webpage on its line of WICKED ...

Shopify beats Q3 revenue expectations, eyes acceleration in Q4 with focus on enterprise opportunities for long-term growth ...

The Strong National Museum of Play, the home of the National Toy Hall of Fame, has chosen three new toys to enter its halls: ...