Narrator: That's Eddie LeVian. He's the CEO of Le Vian Corp. Le Vian trademarked the name Chocolate Diamonds in 2000, giving it a monopoly on the market for these particularly named brown diamonds.

LEVIAN SAPPHIRE, DIAMOND, 18K WHITE GOLD RING. LeVian Sapphire, Diamond, 18k White Gold Ring. Featuring twelve round-cut sapphires, accented by forty-eight full-cut diamonds weighing a total of ...

In 2000, jewelry company Le Vian capitalized on the underappreciated naturally brown diamonds by trademarking the name Chocolate Diamonds. Soon after this rebranding, Chocolate Diamonds took off.

Narrator: That's Eddie LeVian. He's the CEO of Le Vian Corp. Le Vian trademarked the name Chocolate Diamonds in 2000, giving it a monopoly on the market for these particularly named brown diamonds.

Kay Jewelers also will provide limited-edition “Hall of Fame Pendants” to all the partners of the annual class. This stunning and personalized necklace is comprised of a pendant with a circle of ...

The Love Lock features three different languages (the Roman alphabet, Victorian symbols, and Braille), all sharing the same ...

The theft happened around 1:15 p.m. when five masked suspects walked into the Kay Jewelers store on ... thieves got away with ...

It’s been 15 years since the global effort to ban conflict diamonds began. But the industry is still tainted by conflict and misery Story by Aryn Baker/Tshikapa Photographs by Lynsey Addario for ...

Learn more about it. When it comes to choosing an engagement ring, diamonds still remain the most common stone. Indeed, it seems that people still agree that nothing says forever quite like a diamond.

Today, most people admire diamonds for two exceptional attributes: their hardness and their brilliance. Scholars knew of diamonds' unrivaled hardness since antiquity, but its unique optical ...

the jewelry establishment has been erecting barriers of entry for lab-grown diamonds into their lucrative $84 billion global market. The Natural Diamond Council established the official party line ...