Keynote speaker Brad Jakeman, the former executive vp/marketing for Federated Department Stores and Citibank marketing chief, cited JetBlue as a best multi-platform practitioner and used the carrier ...

NEW YORK – A JetBlue executive at Forrester’s Marketing 2016 Forum described how the airline leverages programmatic data to serve dynamic ads and drive relevant sales, such as sharing a mobile ...

JetBlue Airways is the first brand to build a campaign ... s billboard campaign is the latest in its futuristic marketing initiatives. ?Customized hashtags are triggered to appear on the Outfront ...

JetBlue’s new mobile initiatives are the first phase of digital ambitions from the company that are aimed at making the travel booking experience more personalized for users. In addition to a ...

JetBlue Airways on Tuesday reported a loss ... and the ramp of our revenue initiatives." The airline even introduced a new product. Even More Space offers greater visibility in the booking process ...