There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...

Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

Jaguar will reportedly buy back almost 3,000 I-Pace EVs from the 2019 model year because their batteries may catch fire.

Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically ...

Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. But for much of the 2010s and early ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...