Jaguar Rebrand Is Absolute Genius—Here’s Why
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
Jaguar managing director defends company after rebrand sparks confusion
The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...
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Jaguar Agrees To Repurchase All 2019 I-Pace EVs In America
Jaguar is addressing a longstanding fire risk issue with its I-Pace EV by agreeing to repurchase 2,760 vehicles sold in the ...
Jaguar’s weird rebranding attempt to reach wealthier buyers: A car ad with no cars in it
Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically ...
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Patrick Dempsey's Legendary Jaguar: Not Luxurious, But the Most Classic in His Collection
Want to know what kind of car a heartthrob like Patrick Dempsey drives? It’s not just any car—his Jaguar XK120 is the perfect ...
Was The Jaguar Rebrand The Right Call? 3 Vital Lessons For CEOs
Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...
Jaguar boss speaks out after backlash to the car brand's latest ad campaign — which didn't include any cars
Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...
British carmaker Jaguar reveals glossy rebrand that features no cars, confuses the internet
It's certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and ...
Tale of Two Carmakers: Jaguar's 'Woke' Rebranding vs. Volvo's Family Focus
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread attention on social media.