Ontario Christian High School sophomore Kaleena Smith becomes the first high school player to sign NIL with adidas.

As GQ's Designer of the Year, Louis Vuitton's men's creative director spoke briefly about his role in one of ...

Superstsar rapper Travis Scott curates sthe Vegas debut of massive annual sneaker, streetwear, music and art convention.

Mark Zuckerberg released his own cover the classic hip hop hit 'Get Low' on Wednesday, with many unimpressed fans calling the musical attempt 'cringe.' ...

According to Sneaker News, the second wave of the popular basketball sneaker line has gotten a release date of December 2024, and while adidas’ Samba silhouette has taken over the streets, the new ...

After spending her entire summer touring with Jhené Aiko across North America, Grammy-nominated artist Coi Leray has been ...

The Milwaukee Academy of Science boys’ basketball team, an Adidas Basketball partner school, also joined the celebration, receiving the new Dame 9 sneakers. Damian Lillard, known for his “Always Dame ...

While product placement in music didn't start in Hip Hop, the genre elevated it to an art form and created cultural moments ...

Rapsody has secured an additional nomination for “Best Rap Song” with her track "Asteroids," featuring three-time Grammy ...

Pharrell Williams’ non-profit, Black Ambition, is gearing up to host its highly anticipated 4th Annual Demo Day on Friday, ...

DMC helped make Adidas as iconic as it is today, and Nelly gave Nike’s Air Force 1s its own anthem. Quite frankly, it’s tough ...

For Brain Dead and Converse’s latest collaboration, Brain Dead is going wacky with a mix of animal prints and patterns. On ...