BrandMatch is a generative AI-powered contextual targeting tool developed by NYT that came out of beta over the summer.

As AI tools disrupt the digital news ecosystem, publishers face challenges in safeguarding their content and revenue. With ...

Before the pandemic, the idea of communicating with a therapist via text seemed unthinkable. Then COVID closures and an ...

Best Buy has introduced an extended-release version of the doorbuster, the limited-time daily discounts that for years were ...

A fortnightly update from the front-line of news and advertising ... digital and print, and subscribers to single products as well as the bundle which includes The New York Times online, The ...

Digital direct advertising ... something that online can’t do: “It creates an experience for whoever is sitting down with it.”Credit...Hiroko Masuike/The New York Times Ms. Mallis ...

After weeks of plugging increasingly inviting discounts, retailers in the United States and several other countries are ...

The New York Times posted a 7% increase in quarterly revenue, boosted by digital-subscriber gains and online advertising, as its Athletic sports-media operation reported its first adjusted profit.

Apple TV+ launched in 2019. Since then, the company has spent over $20 billion to build an impressive library of original ...

Whether you’re ordering gifts, recovering from weather events or getting communications from your bank, you may be vulnerable ...

Data Cube X serves as the new foundation for navigating the AI-powered search ecosystem by fully equipping marketers with the framework, the technology, and the insights needed to thrive in AI and ...

On the ground, the Trump campaign was at a disadvantage to Kamala Harris’s massive canvassing operations. But many ...