Now we can put all the component pieces of CLV back together to our formula: In plain English, we can say that the Customer Lifetime Value for a given customer in a segment (could be your entire store ...
As an entrepreneur, reaching a revenue ceiling can feel discouraging. When your sales are stagnating it’s often a sign that ...
Understanding the layers of a CDP can help you make more informed decisions and provide a better solution for your marketing teams and the end customer experience.