Amazon has launched a store where every product costs $20 or less in a bid to take on popular low-cost shopping apps like Temu and Shein. The new “Amazon Haul” service is available in the US via Amazon’s app or mobile website,

Amazon has launched a low-cost online storefront featuring electronics, apparel and other products priced at under $20, an effort to compete with discount retailers that have increasingly encroached on the e-commerce giant’s turf.

Amazon.com launched a low-cost ecommerce service called Amazon Haul for some customers in the United States giving them a selection of products at $20 or less, the online retailer said on Wednesday, as it looks to take on Chinese firms Shein and PDD Holdings' Temu.

Amazon’s new storefront, which is only available on its shopping app and mobile website, features unbranded products, such a phone case and a hairbrush that cost $2.99, and a sleeveless dress that retails for $14.99. The company is seeking to drive home ...

Amazon said the offering, dubbed Amazon Haul, is being introduced in beta and will be available to customers in the U.S.

Amazon opened a new discount store Wednesday promoting "crazy low prices" but with delivery times of one to two weeks.

Amazon has rolled out its answer to the discounted, low-cost storefronts of Temu and Shein. The Amazon Haul store, currently available on the mobile app or mobile web browser exclusively, offers similar mass-produced,

Amazon has launched its own discount storefront to compete with the likes of Temu and Shein. “Haul” is currently in beta on mobile and available to some in the US. The marketplace sells discounted items directly from China,

Called “Amazon Haul,” the storefront is accessible through the company’s mobile app, and it promises “crazy low prices” on a plethora of goods.