Amazon is extending the availability of its AI-enabled shopping assistant, Rufus, to more markets in Europe and the Americas.

Amazon’s marketplace is just as lucrative as it is crowded. To make a profit as a seller, you need to stand out among over two million merchants. However, if you manage to catch buyers ...

Amazon’s AI Shopping Guides are the latest in a series of AI-powered investments aimed at making search experiences faster and more informative for consumers. “Shopping for products you’re ...

Amazon's AI shopping assistant, Rufus, is now making product suggestions. The problem is that it is often wrong.

AI Shopping Guides will appear after a shopper performs a standard search for an item. It is important to note that Amazon hasn’t added Gen AI shopping guides for all product categories yet.