The products, which include fashion, home, lifestyle, and electronics, are unbranded and come from sellers across the world that Amazon has vetted. A majority of the products are priced at $10 or less,

Amazon has launched a new, mobile-only shopping service called “ Amazon Haul ,” which touts low-cost items of $20 or less. Some consumer experts are seeing it as a new way to counter the two sites – Temu is a Chinese-owned site based in the U.S. while Shein was founded in China but is based in Singapore.