Places like Walmart and Target have tried to make changes, and both have launched private-label brands that are lower in price than larger brands. Now, Amazon is making a similar move. The retail giant just announced Amazon Saver, its new, low-cost brand that will give consumers affordable groceries.

Amazon Fresh is introducing new deals and discounts for Prime members to make grocery shopping more affordable and convenient. The initiative includes exclusive savings on over 3,000 grocery items, with 10% to 50% off discounts.

As Amazon has tinkered with its online and brick-and-mortar grocery retail strategy, the company has steadily assembled a potent private label portfolio across food and nonfood products, including other brands such as Solimo, Wag, Wickedly Prime, Presto!, Revly and AmazonBasics.

Amazon is expanding its grocery footprint, simplifying online shopping and launching a "new no-frills brand" to help consumers stretch their dollar, while taking aim at rival retail competitor Walmart.

Amazon has introduced a new private-label brand, Amazon Saver, designed to help customers save on grocery staples while directly competing with budget-friendly brands like Walmart’s Great Value and Target’s Good & Gather. Most Amazon Saver products will be priced under $5, offering affordable options such as oats, coffee creamers, and pizza sauce.

Amazon has launched its new ‘Saver’ grocery brand, aiming to shake up the low-end retail market by offering aggressive pricing. Leveraging its financial power and massive customer base, Amazon is setting its sights on budget retailers already facing challenges due to economic pressures.