Is The Trade Desk's New Streaming OS a Roku Killer?
As a result of being "mostly" just an OS, Roku has the most third-party integrations with streaming TV OEMs. In the release, ...
The Trade Desk Just Made a Bold Move in Connected TV. Time to Buy?
The Trade Desk's stock jumped 4% when it announced Ventura, a sign that investors approve of the move, while Roku fell 7% on ...
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The Trade Desk Jumps Into Streaming TV With Ventura OS
VENTURA, Calif.—Programmatic ad giant The Trade Desk is pushing into the streaming technology business with a new operating ...
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The Trade Desk unveils Ventura
Advertising technology specialist The Trade Desk has developed streaming TV operating system Ventura. The Trade Desk will ...
The Trade Desk Launches ‘Ventura’, Not The Jim Carrey Version
The Trade Desk unveils new streaming TV operating system named after a Jim Carey film that thankfully isn't 'Liar Liar'.
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The Trade Desk unveils streaming TV operating system Ventura
The Trade Desk expects that Ventura will be deployed by OEMs and other streaming TV aggregators as early as 2025.
BofA says Trade Desk's Ventura OS will 'take several years' to catch up with Roku
Bank of America remains bullish on Roku despite new competition from Trade Desk's TV operating system, Ventura.